Law Firm Advertising with an Electronic Message Center.

Posted By Cliff Tuttle | November 20, 2010

No. 528

A Pittsburgh law firm recently erected a sign at their suburban location that contained an electronic message center.  Very smart.  The electronic message center is to traditional signage as email is to snail mail.  The message can be changed in an instant — and constantly.  That keeps the message fresh and interesting.

Apparently, they don’t yet know the power they possess.  The message center is still communicating mundane info, like their telephone number and the kind of cases they handle.  No clever observations like the current one on a traditional letter board down the road that has been catching the attention of drivers for decades: “Jeff Reed kicked himself out of a job!”

Be patient.  They will catch on pretty soon.

CLT

Welcome

CLIFF TUTTLE has been a Pennsylvania lawyer for over 45 years and (inter alia) is a real estate litigator and legal writer. The posts in this blog are intended to provide general information about legal topics of interest to lawyers and consumers with a Pittsburgh and Western Pennsylvania focus. However, this information does not constitute legal advice and there is no lawyer-client relationship created when you read this blog. You are encouraged to leave comments but be aware that posted comments can be read by others. If you wish to contact me in privacy, please use the Contact Form located immediately below this message. I will reply promptly and in strict confidence.

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